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Essentials

Voice Search Optimization

To successfully optimize a website for Voice Search requires a two-tiered approach. Traditional SEO would occupy the first tier and specialized VSO would occupy the second. Without both tiers done correctly a website will not be able to achieve “position zero”.

Tier One – Traditional SEO

  • Site speed
  • Meta tags
  • Domain authority
  • Optimize website images
  • Sitemap to Google
  • SSL

Tier Two – Voice Search Optimization

  • Optimize for Google’s “Featured Snippets” (40.7% of voice search answers come from the Featured Snippets)
  • Create a Google “My Business” page
  • Use natural language keywords and write content using natural language
  • FAQ pages — Include short, concise answers in your content (29 words)
  • Embed long-tail keywords — those three and four keywordphrases which are very, very specific to whatever you are selling — into long form content because a page with more content is more likely to “match” a voice search query
  • Use filler words – a, the, and – in question keywords
  • Optimize for “________ near me” searches
  • Write at or below a 9th grade reading level (as an example this page rates as a 9.8 on the Flesch-Kincaid Grade Level scale)

VSZ Report

Voice Search Zero

In preparing our reports our traffic and technical teams run more than 400 individual tests using our Proprietary Analysis Engine. Our PAE was built exclusively for our Voice Optimization Specialists and leading developers who have direct access to Google and other leading search engines. This gives our reporting a significant edge over any other reporting because we can successfully simulate Google’s behavior (and reaction) in the analysis of your website.

The methodologies we employ and the properties we examine can be broken down into 9 essential areas of investigation.

  • Site Speed and General Accessibility
  • Google Quality Content
  • Schema or Voice Search Code
  • Snippet Optimization Level
  • Overall Code Quality
  • Penalty Issues
  • Basic SEO Quality Level
  • Voice Search Catalog Ready
  • Matching Phrases for Current Voice Searches