"Hey, what is 'voice-search' anyway?"
Imagine, for a moment, that your website is an actual brick and mortar store.
Now imagine that your store doesn’t have a sign and there are no markings in the windows.
Now imagine that your building is at the end of a very dark street stuck behind other buildings.
When customers do a voice-activated search for your business, that’s what your website looks like if it isn’t optimized for voice search.
Basically, your website is ignoring your customers.
“Voice search” means to perform a voice-activated browser search via Google, Siri, Alexa or Cortana on any and all smart devices, i.e. smartphones, tablets, desktops, laptops and smart speakers (think Google Home or Amazon Echo).
Now here’s the part where I tell you that, if your business’s website isn’t optimized for voice search, you are already losing customers.
After the July 2018 Google Update, some of the focus needed to get your page high in the rankings has shifted but, the #1 ranking factor for Google is still Content. What’s new is that Google now factors into the Content ranking how websites react to voice-activated searches. In other words, your website needs to be optimized for voice search or even great content won’t be found.
In much the same way that Search Engine Optimization helps with text-activated searches, Voice Search Optimization prepares your site for the unique demands of voice-activated searches.
There are two goals that any business with a website wants, and needs, to achieve to be successful:
Goal Number 1 – when a potential customer searches for a business, such as “laser eye surgeon near me” you want your website to appear in the box, or “big three”, above all the other search results.
Goal Number 2 – when a potential customer asks a question, you want your website to appear in a Featured Snippet. A featured snippet is an answer to a user’s question that appears above the “big three” and the rest of the search results. This is called “Position Zero” and position zero is where every business wants to be.
Effective Voice Search Optimization means:
- Optimizing for Google’s “Featured Snippets”
- Creating a Google “My Business” page
- Including FAQ pages that use conversational speech
- Optimizing for “________ near me” searches
Understanding what goes into having a website optimized for voice search will go a long way toward helping you better understand the importance, the expertise required and the value of voice search optimization.
Voice Search Optimization is an emerging field of expertise and very few SEO companies are prepared or knowledgeable enough to address what has already become the biggest marketing and business problem for more than 97% of all websites currently online.
You’ve worked hard on your website and you take it seriously because you realize that your online presence is essential to business survival. Because of the rapid changes in, and quickly growing consumer use of the technology, voice search is already negatively impacting your business. The good news is that you can change that with Voice Search Optimization.